[ENGINE / WHALE_VALUE]

What is one whale worth?

Three numbers you know cold, one 90-day cycle. Land a single mid-market client and the campaign has paid for itself.

AVG_CONTRACT_VALUE $150,000

CLOSE_RATE_FROM_MEETING 25%

TARGET_ACCOUNTS 250

MEETING_RATE 2.0%

CONSERVATIVE BASELINE. DRAG IT LOWER. THE MATH HOLDS.

MEETINGS_GENERATED 5.0

EXPECTED_SIGNED_CONTRACTS 1.3

PROJECTED_PIPELINE $750,000

EXPECTED_SIGNED_VALUE $187,500

One signed contract returns the engagement 10.0× over.

CAMPAIGN_COST $15,000 ONE_CONTRACT $150,000

BREAK-EVEN SITS HERE

One signed contract covers the engagement. Everything after is margin.

MODEL_NOTE: ONE 90-DAY CAMPAIGN CYCLE. PROJECTIONS DERIVE FROM YOUR INPUTS AND AN ADJUSTABLE ASSUMPTION. NOT A GUARANTEE OF OUTCOME.

BY APPLICATION ONLY.